It’s elementary: “The more that you read, the more things you will know,” said Dr. Seuss. “The more that you learn, the more places you’ll go.” August and September are great months to exhale and do some mind-stretching via a few great books. Here are five...
Has the TV world hit a “marketing myopia” moment? In 1960, Theodore Levitt published a now famous article in Harvard Business Review [link]. It was titled “Marketing Myopia”, and it was immediately recognized as a classic, winning the McKinsey...
