The Story of Next (Is A Human Story)

The Story of Next (Is A Human Story)

In 2012, when The Nextsens­ing Project began, I want­ed to write a series of three e-books to explain (1) the mind­set, (2) the toolset, and (3) the skill set of a 21C leader. The jour­ney since then has been filled with a lot of hap­py...

In Brief, Next TV Will Replace Old TV Even Sooner

The world of the TV set is dying even faster than we thought when we published our NextBrief [link] last March. Check out a new video summation of where TV is heading here [link]. Without doubt, the rate of change in the TV world this year has been dizzying, as I'll...

Finished The Canvas, Now What? (Part 2)

C. Todd Lom­bar­do (@iamctodd) is an Inno­va­tion Archi­tect for small busi­ness soft­ware provider Con­stant Con­tact [link]. He is also one of our NextSen­sors [link] and worked on the major NextBrief project that exam­ined the future of tele­vi­sion [link]. In the...

Finished The Canvas, Now What?

When search­ing for a team to work on our first NextBrief [link], I was hop­ing that C. Todd Lom­bar­do (@iamctodd) might be able to work on the daunt­ing task of think­ing about the future of tele­vi­sion. Hap­pi­ly, he was. And he was...

Has Television Become A Railroad?

Has the TV world hit a “mar­ket­ing myopia” moment? In 1960, Theodore Levitt pub­lished a now famous arti­cle in Har­vard Busi­ness Review [link]. It was titled “Mar­ket­ing Myopia”, and it was imme­di­ate­ly rec­og­nized as a clas­sic, win­ning the...

21C TV Shows The Power Of One Great Question

We obvi­ous­ly hit a nerve. The strong response to the release of our first NextBrief [link] — exam­in­ing the future of tele­vi­sion in 14 quick-read pages — indi­cates, to us, that many peo­ple are ready for a shake-up in the TV world. Via...

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