In 2012, when The Nextsensing Project began, I wanted to write a series of three e-books to explain (1) the mindset, (2) the toolset, and (3) the skill set of a 21C leader. The journey since then has been filled with a lot of happy...
The world of the TV set is dying even faster than we thought when we published our NextBrief [link] last March. Check out a new video summation of where TV is heading here [link]. Without doubt, the rate of change in the TV world this year has been dizzying, as...
C. Todd Lombardo (@iamctodd) is an Innovation Architect for small business software provider Constant Contact [link]. He is also one of our NextSensors [link] and worked on the major NextBrief project that examined the future of television [link]. In the first of a...
When searching for a team to work on our first NextBrief [link], I was hoping that C. Todd Lombardo (@iamctodd) might be able to work on the daunting task of thinking about the future of television. Happily, he was. And he was a perfect fit. With over 15 years of...
Has the TV world hit a “marketing myopia” moment? In 1960, Theodore Levitt published a now famous article in Harvard Business Review [link]. It was titled “Marketing Myopia”, and it was immediately recognized as a classic, winning the McKinsey...
We obviously hit a nerve. The strong response to the release of our first NextBrief [link] — examining the future of television in 14 quick-read pages — indicates, to us, that many people are ready for a shake-up in the TV world. Via @nextsensing and...