There is a dividing line separating forward-thinking businesses from the rest. Umair Haque (@umairh), director of the Havas Media Lab and founder of Bubblegeneration, has identified that line. In a recent HBR post on “The Meaning Organisation” [link],...
Has the TV world hit a “marketing myopia” moment? In 1960, Theodore Levitt published a now famous article in Harvard Business Review [link]. It was titled “Marketing Myopia”, and it was immediately recognized as a classic, winning the McKinsey...
My thoughts for today appear as a guest post on the website of Deb Mills-Scofield [link to her site]. I am honoured to present my thoughts to her many readers! Some history: I began collaborating with Deb in my work on the IE Brown Executive MBA, an innovative program...
