Has the TV world hit a “marketing myopia” moment? In 1960, Theodore Levitt published a now famous article in Harvard Business Review [link]. It was titled “Marketing Myopia”, and it was immediately recognized as a classic, winning the McKinsey...
We obviously hit a nerve. The strong response to the release of our first NextBrief [link] — examining the future of television in 14 quick-read pages — indicates, to us, that many people are ready for a shake-up in the TV world. Via @nextsensing and...
We just published our first NextBrief. Interested in the future of television? This is for you. As The Nextsensing Project has grown, our worldwide team of NextSensors has been itching to dig deeper into major areas of potential seismic change. To be sure, the concept...
A company without a clear view of its own future stumbles ahead into uncertainty. This is the subject of my first e-book, Getting to Next: The Urgent Need for Nextsensing [link]. Today, I am posting my second e-book — one that introduces the best tool I know for...