When searching for a team to work on our first NextBrief [link], I was hoping that C. Todd Lombardo (@iamctodd) might be able to work on the daunting task of thinking about the future of television. Happily, he was. And he was a perfect fit. With over 15 years of...
Has the TV world hit a “marketing myopia” moment? In 1960, Theodore Levitt published a now famous article in Harvard Business Review [link]. It was titled “Marketing Myopia”, and it was immediately recognized as a classic, winning the McKinsey...
We obviously hit a nerve. The strong response to the release of our first NextBrief [link] — examining the future of television in 14 quick-read pages — indicates, to us, that many people are ready for a shake-up in the TV world. Via @nextsensing and...
